Although beautiful jewelry can somewhat sell itself, how you display your pieces is also important. The goal of a display is to highlight the beauty and richness of your pieces to attract the eyes of potential customers. As a new shop owner, deciding how to display your pieces might seem like an overwhelming process; however, if you know what to do it's not quite that hard. Here are some tips to get you started.
It's a good idea to group your pieces properly. Pieces should tell a story, so keeping the pieces that have the same theme grouped together is ideal. This can also make it easier for customers who are looking for a particular style of jewelry to find exactly what they are looking for.
For example, you could group all the vibrant, bright-colored and fun beaded jewelry together and your formal, rhinestone pieces together. If your shop only carries one style of jewelry, such as earrings, you could also consider grouping all the pieces together by color, metal, or stone.
It's also a good idea to add fabric to your jewelry display. The right fabric can help bring out the richness of the stones and metals and make the piece more attractive to buyers. Take a beautiful gold bangle, for example. Displaying this piece on top of a rich black or purple fabric can make it stand out and really highlight its gold tone.
However, it's also important to mention that fabric choices can also go in the wrong direction. Avoid displaying your pieces on fabrics that might unintentionally overshadow the piece, such as zebra, leopard, or other busy prints.
A well-designed display case can attract a potential customer in the store. If you have a display window, make sure you are putting your best piece in this space. Notice the focus on piece, instead of pieces, as you don't want to overcrowd this small space.
You want the customer to focus in on a single item to pique their interest enough to come inside and see what else you have to offer. Statement pieces like large pendants, bracelets and necklaces are all options to consider. The overall goal is to make the display as eye-catching as possible.
Make sure you are taking the time to display your pieces with a goal in mind to help drive your sales up and keep customers coming back. For more ideas, check out stores like Sparklepop.